Privacy Policy

Introduction

trendbet ("we", "us", "our", or "the Platform") is committed to protecting the privacy of every individual who registers an account, visits the trendbet website, or interacts with our customer support channels. This Privacy Policy ("Policy") describes the types of personal information we collect, the purposes for which we process it, the parties with whom we may share it, and the controls available to you as a data subject.

This Policy applies to all Members and visitors of the trendbet platform, with particular relevance to users accessing the platform from Malaysia. By registering an account or continuing to use trendbet, you acknowledge that you have read and understood the practices described in this Policy. This Policy should be read alongside the trendbet Terms & Conditions and Responsible Gambling Policy, both of which are available within the platform's information pages.

Definitions

The following terms carry the meanings set out below wherever they appear in this Policy.

Data We Collect

trendbet collects Personal Data through several channels: directly from you during registration and account use; automatically through your interaction with the platform; and from third parties where permitted and necessary for verification or fraud prevention.

3.1   Information you provide directly

• Full legal name, date of birth, and gender as provided during account registration.
• Residential address, including city or postcode (for example, a Kuala Lumpur, Penang, or Johor Bahru address provided at sign-up).
• Email address and contact phone number registered to your trendbet account.
• KYC documents: Malaysian MyKad, passport, or driving licence; utility bill or bank statement as proof of address.
• Payment method details including bank account information, FPX transaction references, DuitNow identifiers, and e-wallet references for Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, and Hong Leong where applicable.
• Support communications: the content of messages, queries, and attachments submitted through trendbet's customer support channels.
• Voluntary survey or feedback responses submitted through the platform.

3.2   Information collected automatically

• Device identifiers: IP address, device type, operating system, and browser version.
• Usage data: pages visited, features accessed, session duration, search queries made within the platform, and betting or gaming activity logs.
• Geolocation data at the city or region level, derived from IP address, sufficient for jurisdiction-level access management.
• Cookie and tracking technology data as described in Section 7 of this Policy.
• Transaction metadata: timestamps, payment reference numbers, deposit and withdrawal amounts in MYR, and processing status records.

3.3   Information from third parties

• Identity verification results returned by licensed KYC service providers following review of submitted documentation.
• Payment processor confirmations including approval, failure, or chargeback notifications from FPX, DuitNow, and other integrated payment networks.
• Fraud-screening signals provided by anti-fraud partners to assist in the detection of suspicious account activity.

How We Process Your Data

trendbet processes the Personal Data we hold for the following clearly defined purposes. We do not use your data for purposes incompatible with those stated below without obtaining your prior consent or where otherwise required by applicable law.

1. Account management: Creating and maintaining your trendbet account, verifying your identity at registration and through KYC, and managing login, session, and security events.
2. Service delivery: Processing deposits and withdrawals in MYR through supported Malaysian payment methods, settling bets and game outcomes, crediting bonuses, and providing access to sports betting and live casino content.
3. Customer support: Responding to queries, investigating account issues, processing complaints, and maintaining records of support interactions for quality and compliance purposes.
4. Legal and regulatory compliance: Meeting anti-money-laundering, counter-terrorism-financing, and fraud-prevention obligations required under trendbet's applicable international operating licence and applicable data-protection standards.
5. Responsible gambling management: Monitoring for indicators of problem gambling behaviour, administering deposit limits, cooling-off periods, and self-exclusion requests, and applying related restrictions to Member accounts in line with our Responsible Gambling Policy.
6. Marketing and communications: Sending promotional information, bonus offers, and platform updates to Members who have not opted out of such communications. Members may withdraw marketing consent at any time through account settings or by contacting support.
7. Analytics and improvement: Analysing aggregated, anonymised usage data to understand platform performance, identify technical issues, and improve the trendbet user experience for Malaysian players.
8. Fraud prevention and security: Detecting and investigating suspected fraudulent activity, multiple-account abuse, bonus manipulation, and other conduct prohibited under the trendbet Terms & Conditions.

Legal Basis for Processing

trendbet relies on one or more of the following legal bases when processing your Personal Data, depending on the specific purpose involved.

1. Contractual necessity: Processing required to fulfil our obligations under the trendbet Terms & Conditions, including account creation, betting service delivery, and payment processing.
2. Legal obligation: Processing required to comply with applicable anti-money-laundering, KYC, data-retention, and reporting obligations under trendbet's licensing framework.
3. Legitimate interests: Processing carried out for trendbet's legitimate business interests, including fraud prevention, platform security, and service analytics, where those interests are not overridden by your fundamental rights and freedoms.
4. Consent: Where we rely on your consent as a legal basis — for example, in relation to marketing communications or non-essential cookies — you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

Data Sharing

trendbet does not sell your Personal Data to third parties. We share your Personal Data only in the circumstances described below, and only to the minimum extent necessary for the stated purpose.

1. KYC and identity-verification providers: Licensed third-party verification services who process submitted identity documents on our behalf for the purpose of age and identity confirmation. These providers act as Data Processors under documented agreements with trendbet.
2. Payment service providers: Financial institutions, e-wallet operators, and payment gateway partners who process deposit and withdrawal transactions, including FPX, DuitNow, and the Malaysian banking partners integrated into the trendbet payment system. Data shared is limited to what is necessary to complete the requested transaction.
3. Anti-fraud and security partners: Specialist fraud-detection and cybersecurity service providers who assist trendbet in identifying and preventing fraudulent account activity, money laundering, and related security threats.
4. Game content providers: Where your gameplay generates data required by an integrated game studio to operate game logic, RNG certification, or game-specific responsible gambling functions. No additional Personal Data is shared beyond what is technically required.
5. Legal and regulatory authorities: Competent authorities, courts, and regulators to whom trendbet is legally obliged to disclose information in connection with investigations, enforcement actions, or mandatory reporting obligations under applicable licensing frameworks.
6. Professional advisers: Legal, accounting, or audit advisers acting under professional obligations of confidentiality who assist trendbet with legal proceedings, regulatory queries, or internal compliance review.
7. Business transfers: In the event of a merger, acquisition, or restructuring of trendbet, Personal Data may be transferred to the successor entity as part of that business transition. Affected Members will be notified of any material change in data controller identity where required by applicable law.

Cookies & Tracking Technologies

trendbet uses cookies and similar tracking technologies to operate the platform, maintain session continuity, and analyse usage patterns. The following categories of cookies are used.

1. Strictly necessary cookies: Required for core platform functions including login session management, account security, and payment form integrity. These cookies cannot be disabled without materially impairing platform functionality.
2. Performance and analytics cookies: Used to collect aggregated, anonymised information about how Members interact with the trendbet platform — which pages are visited most frequently, how long sessions last, and where technical errors occur. This data helps us improve the platform for Malaysian users.
3. Functional cookies: Store preferences such as language selection, display settings, and regional configurations relevant to your trendbet account session.
4. Marketing cookies: Used to deliver relevant promotional content within the trendbet platform based on your activity and preferences. These are only set with your consent and may be withdrawn through your account cookie preferences at any time.

You may manage cookie preferences through your browser settings or through the trendbet cookie preference panel. Disabling strictly necessary cookies will affect your ability to use the platform. Disabling analytics or marketing cookies will not prevent core platform access.

Data Retention

trendbet retains Personal Data for as long as necessary to fulfil the purposes described in this Policy and to comply with applicable legal, regulatory, and licensing retention obligations.

1. Active account data — including registration details, KYC records, transaction history, and support logs — is retained for the duration of the Member's relationship with trendbet.
2. Following account closure, trendbet retains KYC documentation, transaction records, and compliance-relevant data for a minimum period determined by our licensing obligations — typically between five and seven years from the date of the last transaction, unless a longer period is required by applicable law.
3. Marketing preference and consent records are retained for as long as necessary to demonstrate lawful processing and to honour opt-out requests.
4. Support interaction records are retained for a minimum of two years following resolution of the query, to support quality assurance and dispute resolution functions.
5. Aggregated, anonymised analytics data that cannot be used to identify any individual may be retained indefinitely for platform improvement purposes.

Data Security

trendbet implements a range of technical and organisational measures designed to protect your Personal Data from unauthorised access, disclosure, alteration, loss, or destruction. No transmission over the internet is entirely without risk, but trendbet maintains the following safeguards as standard practice.

1. Transport Layer Security (TLS/HTTPS) encryption is enforced across all trendbet web and API communication channels to protect data in transit between your device and our servers.
2. KYC documents and Sensitive Data fields are stored with enhanced at-rest encryption using current industry-standard algorithms.
3. Access to Personal Data within trendbet's internal systems is governed by role-based access controls, limiting data exposure to staff members whose roles require it.
4. Third-party Data Processors engaged by trendbet are required to demonstrate appropriate security standards and to process Personal Data only in accordance with documented instructions.
5. trendbet maintains internal data-breach detection, response, and notification procedures. Where a breach is determined to pose a risk to affected individuals, we will notify them and relevant authorities within the timeframes required by applicable obligations.
6. Account holders are responsible for maintaining the security of their own login credentials. trendbet will never ask you to share your password through any support channel.

Your Data Rights

Subject to applicable law and our legitimate processing obligations, you hold the following rights with respect to the Personal Data trendbet holds about you. To exercise any of these rights, please contact us using the details in Section 14.

1. Right of access: You may request confirmation of whether trendbet holds Personal Data about you and, if so, a copy of that data together with information about how it is processed.
2. Right to rectification: If Personal Data we hold about you is inaccurate or incomplete, you may request that it be corrected or completed without undue delay. For account-registered details, you may update certain fields directly within your account settings.
3. Right to erasure: In certain circumstances you may request that trendbet delete your Personal Data. This right is subject to limitations where data must be retained to comply with legal or regulatory obligations — for example, KYC and transaction records subject to anti-money-laundering retention requirements.
4. Right to restrict processing: You may request that trendbet restricts certain processing activities while a rectification or objection request is being assessed.
5. Right to data portability: Where processing is based on your consent or contract performance and is carried out by automated means, you may request a structured, machine-readable copy of the Personal Data you have provided to trendbet.
6. Right to object: You may object at any time to processing based on legitimate interests, including direct marketing. Where you object to direct marketing, processing for that purpose will cease immediately.
7. Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

Protection of Minors

trendbet's services are strictly restricted to adults aged 21 years and above. We do not knowingly collect or process Personal Data from individuals under 21. If we identify that an account has been registered by a person under the minimum age, the account will be closed and all associated Personal Data will be deleted as soon as reasonably practicable, subject to any mandatory legal hold requirements.

If you believe that trendbet may have inadvertently collected data from a minor, please contact support immediately. Parents and guardians are encouraged to use available device-level and internet-level parental control tools to prevent underage access to gambling platforms.

International Data Transfers

trendbet may transfer your Personal Data to countries outside Malaysia in connection with the operation of the platform, the provision of payment processing services, or the use of cloud-based infrastructure and KYC providers. Where such transfers occur, trendbet takes steps to ensure that your Personal Data receives an equivalent level of protection to that described in this Policy.

1. International data transfers to Data Processors are governed by contractual data-protection clauses that impose equivalent protections to those applicable in the originating jurisdiction.
2. trendbet evaluates the data-protection standards of each jurisdiction to which Personal Data may be transferred and applies supplementary technical safeguards — such as encryption — where additional risk is identified.
3. You may request information about the specific transfer mechanisms applicable to the processing of your Personal Data by contacting trendbet through the contact details in Section 14.

Amendments to This Policy

trendbet reserves the right to update or amend this Privacy Policy at any time to reflect changes in our processing activities, legal obligations, or regulatory requirements. The most current version of this Policy will always be accessible through the trendbet platform.

1. Where a material amendment is made to this Policy, trendbet will notify active Members through the platform interface or by email to the address registered to the account.
2. Continued use of the trendbet platform following publication of an amended Policy constitutes acceptance of the updated terms. If you do not accept an amendment, you should cease using the platform and request account closure through support.
3. The date at the top of the sticky table of contents reflects the period of last substantive review. Minor editorial corrections that do not alter the substance of this Policy will not trigger a separate notification.

Contact Us

If you have questions about this Privacy Policy, wish to exercise a data right, or need to report a potential data-protection concern, please contact the trendbet data team using the details below.